Privacy Policy
Cali Fresh Supermarkets · Updated November 7, 2026
Information used for store services
When you use MyCaliFresh, information you provide may include account email, customer name, phone number, delivery address and order details. The app uses this information for account access, order handling, delivery and authorized staff review. Staff may provide product information and photos to manage inventory.
Internal staff SMS alerts only
The SMS program described here is for authorized Cali Fresh staff receiving internal new-order alerts via Twilio. It is not a customer SMS or marketing program. Providing a customer phone number at checkout does not enroll that customer in SMS alerts.
Staff enrollment records the recipient’s phone number, explicit consent text and version, consent timestamp, authorization, verification status and withdrawal history. Staff must actively check an initially unchecked consent box. Enrollment alone does not activate texting. SMS sending remains disabled.
Use and access
Consent records are available to the enrolled staff member and authorized owners. Order alerts, if later approved and activated, may contain an order number, customer name, phone, delivery address, total, payment status and order status. Staff must protect these details and use them only for store operations. Twilio would process recipient numbers and message content to deliver activated alerts.
SMS consent is not for sale or marketing
Cali Fresh does not sell SMS opt-in data or consent, or share it with third parties or affiliates for marketing or promotional purposes. Consent information is used for this internal alert program and its service providers as needed to operate it, not to authorize advertising.
Choices and records
Staff can withdraw SMS consent in Staff SMS Enrollment while signed in. Consent and withdrawal events are retained as an audit record; withdrawal does not erase prior consent history. A retention schedule has not yet been approved by the owner. Reply-based STOP/HELP handling is not configured or tested; do not rely on SMS replies at this stage.
The website uses browser storage for session and shopping state. This notice does not promise a specific retention period or certification.
Contact and owner review
Privacy contact phone: (661) 590-6444.
The owner must review this notice before publication.